Collaboration and support from Hallstone played a central role in developing bulk bag sales at Jewson's Builth Wells branch.
Collaboration and support from Hallstone played a central role in developing bulk bag sales at Jewson's Builth Wells branch.
Collaboration and support from Hallstone played a central role in developing bulk bag sales at Jewson's Builth Wells branch.
"After receiving the stock and point of sale for the branch we have seen a huge increase in customer interaction. Customers are wanting to know more about the products which offers far more sales opportunities."
"After receiving the stock and point of sale for the branch we have seen a huge increase in customer interaction. Customers are wanting to know more about the products which offers far more sales opportunities."
Requirements
Jewson is a leading UK builders’ merchant, established in 1836, with a network of branches from the Scottish Isles to Penzance. In 2022, they won the National Merchant of the Year at the Builders’ Merchant Journal Awards. They also became part of the STARK Group, one of Europe’s largest retailers and distributors of building materials for professional builders in 2022.
Jewson’s Builth Wells branch has stocked Rolawn products since 2021. Following positive feedback about Rolawn’s trade-only Hallstone range, the team felt there was potential to significantly increase sales volume and looked to the Hallstone team for advice on achieving this.
Solution
Rolawn and Hallstone’s Head of Builders’ Merchant Key Accounts, worked closely with Jewson Branch Manager, Codi Wiltshire, on ways to generate interest and demand in store, with the physical impact of the display identified as a simple but effective tactic to begin with. It was agreed that stock management would be key to achieving the objective. Keeping a consistently high stock level would help the team to ensure that their display always has impact. There are multiple other advantages to maintaining stock levels including customer satisfaction – by lessening the risk of items being out of stock and ensuring customer delivery requirements can be met. Larger orders offers economic and time efficiencies too, saving on order processing requirements and minimising delivery costs.
To create further interest in the Hallstone products, a new set of eye-catching point of sale display items was provided. The point of sale material is designed to draw attention to the range and its market-leading quality, identifying the products available and indicating
pricing. In essence, making a busy Jewson customer’s buying decision quick and easy.
Outcomes
This combined focus on elevating the Hallstone range has seen the desired increase in the activity around the Hallstone range, with Codi explaining the positive influence that the collaborative approach has made:
"It's really easy working with Hallstone. Customers like the ranges, we've never had any issues with the products and there have been some great deal incentives recently. There is also fantastic communication with the customer service team which helps to keep us motivated and our customers happy."